Top 5 Personalization Apps in Latin America: Q4 2023 Performance

In the fourth quarter of 2023, the top personalization apps in Latin America showcased varied performance trends across downloads, revenue, and active users. Here’s a closer look at how these apps fared.

Launcher OS demonstrated strong weekly downloads, peaking at approximately 387K in the final week of December. The app maintained a consistent increase in active users, rising from around 912K in late September to over 1.3M by the end of December.

Zedge™ Wallpapers & Ringtones saw its weekly revenue fluctuate, with a notable peak at about $3.5K in mid-December. Weekly downloads also peaked in the last week of December at 244K. Despite some fluctuations, active users remained relatively stable, ending the quarter with around 1.7M users.

Neon Love Theme experienced a steady climb in downloads, reaching a high of approximately 213K in late November. Active users followed a similar upward trend, peaking at around 264K in the same period.

ThemeKit - Themes & Widgets reported consistent weekly revenue around $160. Downloads saw a peak of nearly 194K in late October, and active users increased steadily, reaching over 823K by the end of December.

Edge Lighting - Border Light had notable weekly downloads, peaking at approximately 229K in late November. Revenue saw a small peak at $62 in mid-December. The app’s active users also increased significantly, ending the quarter with around 124K users.

These insights are derived from Sensor Tower’s data. For a more detailed analysis, visit Sensor Tower.